Industries & Sectors

Living

A full-lifecycle platform for maximum value

The living sector is evolving fast, shaped by a rapid evolution in demographic trends, lifestyle demands and investor appetite.

We help clients navigate this evolving landscape, from multi-family and build-to-rent projects to student and senior housing, unlocking value in all types of residential properties.

We work with developers, operators, investors, and owners at every stage, from initial strategy and site selection to leasing, management, and exit. With our deep market knowledge, we create strategies that enhance resident experience and financial performance. Our teams provide clear analysis and sector expertise for every project.

Ready to advance your multifamily strategy? Contact us today

What Sets Us Apart

Full lifecycle expertise

We guide clients through every phase of residential asset ownership in Ireland. From feasibility and planning to asset management and disposition, we align short-term operational needs with long-term return objectives to ensure comprehensive success.

Living sector specialists

Our teams have deep knowledge across build-to-rent, student housing, senior living, and more. We understand the unique regulatory, economic, and resident expectations that define each sub-sector within Ireland's residential market, ensuring specialised guidance.

Data-led, human-centred

We blend proprietary research and local market intelligence with a resident-first approach. This dual focus enables us to create living environments that meet occupier demand while delivering stable, predictable returns for investors.

Invested in performance

We understand the financial mechanics behind every decision. Applying analytical discipline, we advise on development economics, operational efficiency, and exit timing to support strong yields and capital preservation in Ireland's residential sector.

Sustainability in practice

Environmental performance is key to compliance and resident demand in Ireland. We help clients integrate ESG principles into their development, operations, and asset strategies to protect value and meet market expectations.

Services

Our Services

Capital Markets

Our team advises on the acquisition and disposal of living sector assets in Ireland. We connect clients with capital, structure transactions, and provide valuation guidance that reflects current market dynamics and future performance potential.

Learn more about our capital markets

Agency Leasing

We execute leasing strategies to maximise occupancy, stabilise income, and achieve optimal rental rates for multi-family and BTR schemes. Our teams use market intelligence and targeted marketing to drive let-up velocity and retention.

Learn more about our agency leasing services

Asset Services

Our specialists manage day-to-day operations, resident relations, maintenance, and financial reporting for living sector portfolios. We focus on operational efficiency and resident satisfaction to protect and enhance asset value.

Learn more about our asset services

Valuation & Advisory

We provide RICS-compliant valuations and strategic advisory for living sector assets in Ireland. Our services support investment decisions, financial reporting, development feasibility, market positioning, and portfolio strategy.

Learn more about our valuation & advisory

Project & Development Services

Our team manages the delivery of residential developments from planning to completion. We provide cost management, contractor coordination, quality assurance, and risk mitigation to ensure projects are delivered on time and to specification.

Learn more about our project development services

Energy & Sustainability Services

We help clients meet Ireland's energy performance requirements and ESG objectives. Our services include energy audits, retrofit strategies, and sustainability certification support that reduce costs and enhance marketability.

Learn more about our sustainability services

Specialisations

Industry Specialisations

Single-Family Build-to-Rent

Ireland's build-to-rent sector offers purpose-built rental accommodation. We advise on site selection, development, operations, and asset management strategies that align with Ireland's regulatory framework to maximise investor returns.

Student Accommodation

With a growing student population, purpose-built student accommodation is a key opportunity. We advise universities, developers, and investors on feasibility, planning, operational partnerships, and investment structuring to meet demand and generate stable returns.

Senior Living

Ireland's ageing population requires specialised housing. We advise on development, operator selection, regulatory compliance, and investment structures for senior living schemes, from independent living to care facilities, that meet resident needs and investor goals.

Co-Living

Co-living offers flexible accommodation in urban centres. We advise on planning strategy, design, operational models, and market positioning to create viable schemes for young professionals that deliver a strong resident experience while navigating regulations.

Team

Patrick Hogan

EMEA Sector Lead - Living, Head of Living Capital Markets - EMEA & Ireland
Dublin 2, Ireland

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Research

Samuel Beckett Bridge is a cable-stayed bridge in Dublin

MarketBeat

Ireland MarketBeats

Cushman & Wakefield MarketBeat reports analyse quarterly Ireland commercial property activity across office, retail and industrial real estate sectors including supply, demand and pricing trends at the market and submarket levels.

Tom McCabe • 18/08/2026

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Frequently Asked Questions

We deliver comprehensive advisory and operational services across the full living sector, including build-to-rent, student accommodation, senior living, co-living, and affordable housing. Our services span the complete asset lifecycle from initial feasibility and site selection through development management, lettings, operational oversight, and strategic disposition. We combine local market expertise with institutional-grade processes to support developers, investors, and owners in achieving their performance objectives across the Ireland residential market.

We provide BTR investors with end-to-end support including acquisition due diligence, development advisory, letting strategy, asset management, and exit planning. Our teams understand the specific BTR regulatory environment, planning considerations, and institutional investment requirements. We help clients navigate local authority engagement, optimise development economics, implement resident services, and manage ongoing operations to deliver stable occupancy and targeted returns in line with the maturing BTR sector dynamics in the region.

The market benefits from sustained enrolment growth and constrained traditional housing supply. We help investors evaluate location dynamics, understand planning policy, and structure investments that capitalise on these fundamentals. Our approach addresses the specific characteristics of the third-level sector, including academic calendars and university engagement strategies that drive successful scheme performance in Ireland.

We maintain deep expertise in the planning system, residential tenancy regulations, and sector-specific requirements. Following the rental market reforms, our teams advise clients on the latest rent control exemptions and tenancy protections. This regulatory knowledge informs our feasibility assessments and development strategies to ensure schemes meet legal requirements while achieving commercial objectives.

Sustainability is central to both regulatory compliance and market competitiveness. We help clients meet Building Energy Rating (BER) requirements and achieve green building certifications. Our approach integrates ESG considerations into development specifications and refurbishment strategies to protect value and align with national climate action objectives.

We optimise performance through a combination of strategic positioning, operational efficiency, and resident-focused service delivery. Our approach includes market-informed pricing strategies, targeted marketing and lettings programmes, and proactive maintenance protocols. We provide transparent financial reporting and strategic recommendations that support informed decision-making across living sector portfolios in Ireland.

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